Medizinische Medien Informations GmbH MMI in Neu-Isenburg has discontinued its magazine business. Effective retrospectively from
1 August 2009, the gyne, Naturmedizin and Der Kassenarzt trade magazines have been integrated into the newly-established publishing house Zeitformat in Heidelberg. Zeitformat is a subsidiary of the DG Medien Group in Heidelberg – one of the leading providers in the area of marketing process optimisation.
The task faced by 2SBM was to find a name for the new company as well as develop the logo and stationery. Work is already underway on the Web site and image brochure.