• Developing and implementing of the Corporate Design Guideline

    • Definition of the design pattern
    • Typographic specifications as well as chart design
    • Content-related specifications, tonality and scope
  • Developing and implementing of the Liability Guideline

    • Sensitisation for problems associated with liability
    • Avoidance and minimisation of liability risks within product communication
  • Sample applications

    • Folder for architects
  • Sample applications

    • Overview of facade services
  • Sample applications

    • Product range
  • Sample applications

    • Processing Guideline for the Sto Ventec Facade System
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Sto AG – Corporate Design Guideline

The Sto Group is one of the most significant manufacturers of products for building facades and the company is an international leader in the segment of facade insulating systems. The core range also includes high-quality plaster and paint for exterior and interior applications. With a total of nine divisions, Sto offers its customers an unusually extensive range of products, systems and services.

By developing and implementing guidelines, Sto aims at providing employees and service-providers all over the world with an overview of the variety of its products as well as operative instructions for content- and design-based presentation of product information within print documentation.

Print Documentation Guideline

A consistent literature concept world-wide aims at ensuring the recognisability of the Sto brand which is reflected both in the design and content-based elements of a brochure. What’s more, the economic aspects such as avoiding double information and definitions of maximum scopes in brochures are also taken into consideration.

The area of Print Documentation comprises the entire printed Sto literature intended for long-term use on the market. The Print Documentation Guideline explains the design patterns, includes overviews for the use of fonts and describes the structure of charts, for example. Furthermore, fixed and variable content, targets, tonality and scope for the respective brochures are also defined. The aim is to communicate with fitters, architects, investors and other target groups within print documentation in a manner which appeals to the respective target group as well as being needs-oriented.

Liability Guideline

Apart from a uniform image, the avoidance and minimisation of liability risks is of essential importance for the economic development and success of a company. The aim of this Guideline is to contribute towards identifying liability risks and problems and to create an appropriate awareness of the problem.

Within the Liability Guideline, unambiguous and standardised rules are created for employees to enable liabilities and risks associated with products, the use and distribution thereof to be avoided and minimised wherever possible. The Guideline indicates where risks can arise – whether within the framework of product communication or even personal consulting.

Sample applications

On the basis of the Corporate Design and Liability Guideline, 2SBM also develops and implements product and theme brochures, folders for architects, product ranges and processing guidelines.