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manufactum, the Reinhold Würth Handwerks-Spiegel
- Motto: “Ein Hoch dem Handwerk”
- manufactum is devided into three main sections
- Presentation of the report at the craft industry summit
manufactum, the Reinhold Würth Handwerks-Spiegel
- Section 1, opportunities and predictions, is dedicated to customers’ wishes and opinions “What the customers of today and tomorrow want”
manufactum, the Reinhold Würth Handwerks-Spiegel
- Section 2 concentrates on the craft industry’s view of itself. The results of a comprehensive survey in form of an anonymous self evalutation
manufactum, the Reinhold Würth Handwerks-Spiegel
- Section 3 is a collection of portraits of successful craft firms operating in a variety of different fields
Presentation of manufactum at the craft industry summit
- Delivery of the study packed in a case to customers
Kreussler
Dynexan and Dentomycin Campaign
The Reinhold Würth Handwerks-Spiegel
The objective of this project was to produce a report on the state of the German craft industry that would offer practical advice for individual companies based on current practice within the industry.
Manufactum is divided into three main sections. Part 1, Opportunities and Predictions, is dedicated to customers’ wishes and opinions, “What the customers of today and tomorrow want”.
Part 2 concentrates on the craft industry’s view of itself. The results of a comprehensive survey of the wood and metal-working sectors were published in the form of anonymous self-evaluations by the participating firms and reveal the importance today of management, personnel development programmes, key business ratios and the use of computer technology (among other things) as factors for business success.
The concluding third part, “Taking the craft industry in new directions”, takes the form of a collection of portraits of successful craft firms operating in a variety of different fields.
In addition to project management, 2SBM was responsible for concept development, graphic design, editing/text and supervising production of the Reinhold Würth Handwerks-Spiegel.