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  • Launch of the new Carnival/Sorento facelift

    • Press event for trade journalists, July 2006
    • Reception of guests at Copenhagen Airport and transfer of Carnival test vehicles
    • The test drive was interspersed with “hitchhikers” in order to explain the various aspects of the vehicle in more detail.
  • Launch of the new Carnival/Sorento facelift

    • Lunch at “Mikkelgaard” restaurant, idyllically located on the Danish coast
  • Launch of the new Carnival/Sorento facelift

    • Lunch at “Mikkelgaard” restaurant, idyllically located on the Danish coast
  • Launch of the new Carnival/Sorento facelift

    • Evening highlight: transfer to the harbour by rickshaw
  • Launch of the new Carnival/Sorento facelift

    • Press conference on “Middelgrundsfortet”, a privately-owned fortress island off Copenhagen
  • Launch of the new Carnival/Sorento facelift

     

    • Transfer of the Sorento test vehicles at the hotel
    • Experiencing the off-road qualities of the Sorento on difficult terrain
  • Launch of the new Carnival/Sorento facelift

    • Menu and name tags
  • Launch of the new Carnival/Sorento facelift

    • Road book for the test drive
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KIA Carnival/Sorento test drive

Under beautiful skies, trade journalists had the opportunity to experience and test-drive the new KIA Carnival and the face-lifted KIA Sorento over three and a half days in July 2006. Within the framework of a multi-phase test drive which was interspersed with catering and information stations true to the motto of “The power to surprise”, the trade public had every opportunity to familiarise themselves with the vehicles in detail and in practice.

The excellent weather conditions as well as the very attractive location in Copenhagen provided the perfect atmosphere for the journalists while off-road fans had the opportunity to test the Sorento on a professional off-road circuit near Copenhagen.

The evening event kicked off with a rickshaw ride through the city to the harbour followed by a boat trip to “Middelgrundsfortet”, a privately-owned fortress island off Copenhagen. The press conference was followed by fresh fish from the barbecue.

In its capacity as general contractor, 2SBM was responsible for the concept, co-ordination of all service-providers, on-site support and invitation communication and the production of on-site media.