The Sto Group is one of the most significant manufacturers of products for building facades and the company is an international leader in the segment of facade insulating systems. The core range also includes high-quality plaster and paint for exterior and interior applications. With a total of nine divisions, Sto offers its customers an unusually extensive range of products, systems and services.

By developing and implementing guidelines, Sto aims at providing employees and service-providers all over the world with an overview of the variety of its products as well as operative instructions for content- and design-based presentation of product information within print documentation.

Print Documentation Guideline

A consistent literature concept world-wide aims at ensuring the recognisability of the Sto brand which is reflected both in the design and content-based elements of a brochure. What’s more, the economic aspects such as avoiding double information and definitions of maximum scopes in brochures are also taken into consideration.

The area of Print Documentation comprises the entire printed Sto literature intended for long-term use on the market. The Print Documentation Guideline explains the design patterns, includes overviews for the use of fonts and describes the structure of charts, for example. Furthermore, fixed and variable content, targets, tonality and scope for the respective brochures are also defined. The aim is to communicate with fitters, architects, investors and other target groups within print documentation in a manner which appeals to the respective target group as well as being needs-oriented.