For the very first time, a new event concept attributing more focus to communication was performed. Each venue room was furnished and equipped differently which ensured some additional variety in terms of visuals besides the variance of content within the presentation of themes. The participants also had the possibility to visit a total of eleven information stands manned by the MBVD internal departments in order to exchange practical knowledge.

Apart from planning and co-ordination, the range of tasks offered by 2SBM also included support of each of the eight events on site, creation of communication media including an Internet platform for participant logistics and the establishment of a service office.