For the third time, the Mercedes-Benz Sales Organisation in Germany (MBVD) invited its dealers to eight cities in Germany in January 2009. More than 900 participants took them up on this invitation.
The goal of these regional day-long events was to provide information to management personnel from car dealerships on current service issues, to present supporting measures for exploiting the service market as well as attune the dealers to the challenges of the coming year with the focus on practical orientation of the concepts as well as personal dialogue between the dealer and sales organisation.
For the very first time, a new event concept attributing more focus to communication was performed. Each venue room was furnished and equipped differently which ensured some additional variety in terms of visuals besides the variance of content within the presentation of themes. The participants also had the possibility to visit a total of eleven information stands manned by the MBVD internal departments in order to exchange practical knowledge.
Apart from planning and co-ordination, the range of tasks offered by 2SBM also included support of each of the eight events on site, creation of communication media including an Internet platform for participant logistics and the establishment of a service office.